In our movement we rightly prioritise systemic change for farmed animals, more for small bodied animals. This is all based on suffering. We often dismiss

Under what conditions should we direct people/resources towards these small-scale pressure campaigns?

• If a campaign for non-farmed animals very achievable:
  • Targeted
  • Due to specific circumstances (favourable MPs, freak events, the nature of the company targeted)
• When their campaign could have counterfactual impact: if a zoo is
• When it is clear a volunteer is passionate about a specific local issue but would not have much passion/interest in being part of a more distant, larger scale operation. Some hunt sabs would probably lose passion for the movement if their only way to help animals was to engage in campaigns for Tesco to drop frankenchickens.

AI suggested related notes

These notes appear semantically similar based on Smart Connections embeddings:

• The importance of small victories in movements (similarity: 65.5%)
• Animal Think Tanks theory of change (similarity: 60.9%)
• Choosing Tactics - Evidence from Social Movement Theory (Animal Ask) (similarity: 59.0%)