The effects of the protein transition on the macro economy

• Are PB diets cheaper than omni diets
• {{Self report studies of food spend differences between veggies and omnis are probably useless}} (In master vault)
• CAWF NHS report MOC
• The economic value of alternative proteins

Allan et al., 2019: A macro-economic analysis of meat reduction in Scotland. Consumers save money from reducing their meat purchases, and if they spend this money in the wider economy, they found that the overall Scottish economy was better off. As a result, reducing meat consumption produced a 'triple dividend' of better health, better environment and better economy.

Pais et al., 2020 finds that while meat contributed positives to the GDP of high income countries, so do plant foods so replacing meat with plants would offset most GDP damage.

Marques et al., 2018 argues that developed countries have historically seen slower GDP growth due to high meat diets. This is because while home meat industries may boost economic activity, a large amount of meat eaten is imported and this causes trade imbalances.

Duluins et al., 2022 highlight a case study of Wallonia, Belgium, a key beef producing region. Here, they estimate that even in the face of declining beef consumption, farmers can change strategies to maintain profits by increasing their margins.

Greig and Wu, 2021 suggests that even the cow dependent Northern Irish economy could adapt.

Mason-D'Croz et al., 2022 60% replacement of beef with beef alts results in 2% GDP increase

In #Bryant/Project/cawf_food_sec Discuss a University of Warwick study about the economic benefits of investing more into horticulture