The British public is totally wrong about how to improve the environment

• Eating local makes only small improvement to your environmental impact
• UK Consumer Attitudes Towards the Egg Industry
• Climate change probably won't results in heat stress killing UK farm animals

Social change lab research found.) in 1700 representatively sampled Brits a strong NEGATIVE correlation between support from the public and effectiveness. Basically all the things the public thought made the biggest differences actually made little to no difference, whereas all the things they didn't think were important were actually the best supported strategies

breeding cows that produce less methane, which only offers a modest reduction of 19% in greenhouse gases production, relative to a 50% emissions reduction from switching from a standard UK animal-based to a plant-based diet.