Strategies for reducing animal product consumption

The flip side of Getting people to eat more meat alternatives

• Appealing to animal welfare may reduce meat consumption
• Meat free Mondays
• Placing meat alts in the meat isle boosts sales
• Plant based defaults are a key nudge
• Meta analysed in Mathur et al., 2021 and reviewed in Bianchi et al., 2018
• Using social norms to reduce animal product consumption

## Reading

• Reviewed in Harguess et al., 2020