Solving alt proteins won't immediately produce total veganism
- Good Growth and GFI, 2024 asked South East Asian consumers "How often would you choose plant-based meat if all your concerns are resolved?". The percentage of people that said "always/often" was:
- Thailand: 62%
- Indonesia: 70%
- Vietnam: 72%
- Singapore: 40%
- Philippines: 75%
- Malaysia: 58%
- Note here that the bulk of these respondents say "often" not always. This may be a cultural reluctance to say always to such a hypthothetical scenario and