PB food labels are not confusing to consumers

Great framing by GFI, talking about the EU proposal to ban the use of meaty terms to describe PB: "ban the use of everyday language to describe plant-based meat."

• labels evoking meat make veggie products more appealing to onmis and veggies but less appealing to vegans
• Consumers want transparent labels
• Labelling - peanut butter isn't butter and no one cares
• Institute for Sustainable Futures, 2022
• Upfield, Oct 2022
• Report by Surveygoo and Ingredient Communications
• BUEC, 2020
• International Food Information Council Foundation, 2018
• Gleckel, 2020
• De-loyde et al., 2023