https://downloads.mintel.com/private/BMCE2/files/889404/

SE Asian consumers

5 segments:

• Inert: low income, low interest in PB, lack of knowledge
• Fan: middle to high income, positive, trust health benefits
• sceptics: young, low income, positive, future focussed environmental advocates, price sensitive
• Meatarians , budgets are tight, they want products that have the taste and nutrition of meat. They currently feel PB is poor value. They're adventurous eaters though

55% of Thai consumers believe PB foods are ultraprocessed

AI suggested related notes

These notes appear semantically similar based on Smart Connections embeddings:

• Most asians don't want to reduce meat (similarity: 81.2%)
• Good Growth and GFI, 2024 (similarity: 80.3%)
• Richard, Ping, Anuj et al., 2021 (similarity: 76.4%)