Meat industry Climate washing
- GWP* is misleading environmental measure
- climate friendly meat
- Morris et al., 2024
- Feeding Us Greenwash (Changing Markets Foundation)
- Academics known for meat industry ties
The US National Cattleman's Beef Association runs a Master's of Beef Advocacy qualification, which insides have revealed to basically be a ton of greenwashing and healthwashing.
Related
Grass-fed
- Grass fed beef is not better for the environment
- The "Grass fed beef is carbon neutral because its circular" myth