Lidl germany price parity experiment

• The price of pb meat alternatives relative to animal meat

https://www.lebensmittelzeitung.net/handel/nachrichten/preisparitaet-lidl-stoesst-mit-vegan-vorstoss-an-grenzen-175710

• The article says: In the first weeks after the prices of vegan products were lowered, revenues doubled. Afterwards, revenues seem to have stabilized at +50%. We're now three months in. Prices were lowered by 23% on average to reach price parity.