Factors that predict sticking with veganism

women, moral concern for animals, feeling disgusted by meat, seeing being a vege-tarian as central to one's identity, and length of vegetarianism.

Faunalytics found that among lapsed veg*ns health was the only thing that consistently motivated them to take up the diet. Could be that people are less willing to open up to moral failings. 1/3 of lapsed vegans did it within 3 months, and 54% quit in the first year. Lapsed veg*ns eat substantially less meat than the average American, just over half

An estimated 84% quit their diets and return to eating meat (Herzog, 2014).