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crossed elasticities of meat and meat alts

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Text Elements

Price of vegan food (ln)

Meat sales (ln)

Price of vegan food (ln)

Meat sales (ln)

A) What a crossed elasticity
model estimates

B) How we think it will actually work

PB becomes cheaper than meat

Every x% decrease in price
of PB foods results in
Y% decrease in meat sales

Same as A, except when PB becomes
cheaper than meat, meat sales
rapidly approach 0