Consumers want transparent labels

PB food labels are not confusing to consumers

Data for Progress and Farm Forward conducted a survey investigating Americans’ views on their food and the actions of companies that produce it. This survey reveals that a significant portion of Americans are concerned about the accuracy of food marketing, particularly with respect to antibiotic usage in animal products.

YouGov polling shows consumers are against US calls for reduced labelling

A significant portion of American adults are concerned about where their food comes from (69% “very concerned” or “somewhat concerned”).

Adults’ top concerns include companies misrepresenting their animal welfare practices (25%), overcharging consumers for products with misleading labels (25%), and engaging in inhumane animal welfare practices (19%)

A majority of respondents (62%) agree with the claim that grocery stores selling animal products with labels like “antibiotic-free” and Animal Welfare Certified should be subject to regular testing and reporting to ensure products meet the standards they claim they do

Additionally, the overwhelming majority of adults support mandatory labeling of antibiotic usage (87%), while nearly three-fourths of adults (71%) would lose trust in their grocery store if they discovered that products marketed as raised without antibiotics actually contained antibiotic residues.

Nearly half of Americans (49%) are skeptical about “humane” or “ethically raised” food labels on animal products, believing they are often misleading about companies’ practices around animal welfare

After respondents learn more about food labeling in the meat industry, their skepticism around animal product labels increases to 65%.

After being shown a picture of a chicken farm marketed as Animal Welfare Certified (AWC), half of respondents say the operation either meets their expectations for the AWC label “not very well” (30%) or “not at all” (20%).