Which Groups Are Least Likely To Support Animal Causes And Which Causes Do They Support Instead (Faunalytics)
I identified five groups who were less likely to donate to animal charities: men, Black and Asian people, and people aged 25-34 or 65+.
I looked at what other causes each of these groups tend to support, and for three of the demographics, found other causes that they were disproportionately likely to donate to:
- Men: The environment, election campaigns, and the elderly.
- Black people: Victims of crime and abuse, election campaigns, human rights and international development, the elderly, children, and places of worship.
- People aged 65+: Places of worship, and troops or veterans
As well as causes they were disproportionately unlikely to donate to:
- Men: Social services
- Black people: The environment, and police, fire and emergency rescue
- People aged 65+: Victims of crime and abuse, human rights and international development, youth development, the environment, and children
I also found that two cause areas are more popular among non-animal donors as a whole: places of worship, and educational institutions or charities. By comparison, the environment, troops and veterans, and disaster relief were all less popular among donors who didn’t give to animals.