TSI Navigator, 2022
- lists drivers for purchasing food and bev,
Methodology (n=600 per market)
• Age: 20 – 59
• Gender: 50% males, 50% females
• Location:
o China (n=600) - Key Tier 1 & Tier 2 & Tier 3 cities
o Japan (n=600): Greater Tokyo, Greater Osaka, Sapporo, Fukuoka, Hiroshima,
Sendai
o Thailand (n=600): Bangkok, Chiang Mai, Nakhon Ratchasima (Korat), Chonburi
and Suphan Buri (towns)
o Indonesia (n=600): Jakarta, Surabaya, Bandung, Medan
- reasons to purchase alternative meat