Sinergia Animal, 2023

#asia #citation #Bryant/Project/good_growth_social_listening

Potential segments in SE asia to target to encourage PB eating

Perceptions about animal welfare and veganism in Thailand and Indonesia

Note, not a public report, obtained through personal comms with Sinergia Animal

Indonesia

The public in Indonesia have some awareness of veganism, which they associated with Religious practice such as Hinduism, but also organic ingredients. It was more favourable
The animal protection community, PETA

Thailand

In Thailand there was low awareness of veganism, even some misconceptions about whether they are allowed to eat say 5% meat.
Magazines and social media were listed as sources of converting to veganism

Both

Both countries seemed to know that vegans don't use animal products,
Both countries, current vegans listed word of mouth from friends and health influencers as key triggers.