People Who Support Animal Causes- Who Gives More (Faunalytics)
This report follows up on a previous Faunalytics study about people who donate to animal causes. It examines which characteristics of animal-cause donors predict who gives the most money, what other support they provide, and under what circumstances.
Conclusions & Recommendations
- Pay attention to what people do, not what they say: People who claim an animal-related charity is their most important do not necessarily follow through with behaviors like donating money or time.
- The biggest financial donors aren’t necessarily wealthy: While wealthier individuals give larger amounts, people who eat a veg*n diet or engage in hobbies like bird-watching are also likely to make larger financial donations.
- Some non-animal charitable interests are cooperative, not competitive: People who donate to social service, environmental, or political causes are more likely to contribute to animal organizations in non-monetary ways, such as volunteering or activism.
- Some financial donation methods might be better than others: Previous donations via phone calls were associated with larger and recurring donations. Donations via text message were even more strongly associated with setting up recurring donations.
- Donation of time/goods is associated with certain methods: People who donate time or goods often use social media to donate, purchase merchandise, and donate in person.
- Activism is associated with additional donation methods: Activists use social media, but also contribute via a charity’s website, third-party platforms (like Amazon Smile), and spontaneous cash donations.