Kadel et al., 2024
https://www.sciencedirect.com/science/article/pii/S0195666324003210?via%3Dihub
Kadel, P., Heist, N., Paulheim, H., & Mata, J. (2024). From Pixels to Palate: Communication Around# vegan on Instagram and Its Relation With Eating Intentions. Appetite, 107518.
- In four studies, we first explored and described the information environment the platform Instagram presents related to veganism.
- Second, we examined how engaging with this environment is associated with offline eating intentions via psychological mechanisms.
- We scraped datasets of Instagram posts tagged with #vegan (44,316 posts in total) and
- Employed network analysis with their hashtags (Study 1)
- Clustering with images and sentiment analysis with texts (Study 2).
- Studies 3 (N = 117) and 4 (N = 251) used online surveys to investigate associations between different forms of engaging with social media content, psychological constructs, and offline eating intentions.
- Posts about veganism were frequently related to food, health and fitness, cosmetics, and photography.
- Images most often depicted food (34.7%), non-food products (30.4%), people (7.9%), and animals (2.0%).
- The sentiment of most posts was positive.
- Being exposed to Instagram content about veganism was more strongly and consistently associated with eating intentions than active forms of engagement. Attitude and self-identity emerged as the most relevant mechanisms for these effects.
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Their clustering didn't seem to find much tbh.
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Their study 3 was also a bit crap: 100 participants and nearly all were vegan or mostly vegan so no wonder they found no effects for liking veganism!