International Food Information Council Foundation, 2018

PB food labels are not confusing to consumers

a survey of 1,000 adults by the International Food Information Council in October 2018 found that the majority (∼75%) of US adults understand which products contain animal-based ingredients and which do not when shopping for products that carry the label ‘milk’. In fact, fewer than 10% of respondents believed that coconut, soy, cashew and rice ‘milk’ contained animal-based ingredients.