How does the public understand "vegan" and "veganism" (Animal Think Tank)

Based on the report, here is the summary for your research database. The report contains a "Summary of findings" which functions as an executive summary.

Where vegan is used (as the findings below will outline in detail), it tends to be found in contexts where diet and lifestyle are the focus. By contrast, veganism is much more strongly associated with social justice, and regularly appears alongside other nouns with the -ism suffix.