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Bringing Back Former Vegans And Vegetarians - An Obstacle Analysis (Faunalytics)

This Faunalytics analysis looks at the obstacles faced by people who once pursued a vegn diet, and what they would need to resume being vegn, in their own words.

Key Findings

  1. Helping lapsed veg*ns resume their diets means making the diets as accessible as possible, providing them with motivational boosts, and providing practical support. Lapsed vegns emphasized needing access to a wider plant-based food selection, motivation, support from loved ones, and easier recipes, among other things. More often than not, individual requirements to re-adopt a vegn diet are complex and include a combination of different needs that must be met.
  2. Dissatisfaction with veg*n food is the most common struggle. Nearly half of lapsed vegns experienced cravings, boredom with their vegn diet, feeling hungry on the diet, and other issues related to food dissatisfaction. Despite how common these obstacles were, solutions to them were less frequently mentioned as important to resuming vegn diets. This suggests that there may be bigger obstacles to re-adoption, such as those discussed above. Additionally, we expect dissatisfaction with vegn food to be less of an issue now given the rise in plant-based food alternatives in the market and that this appeared to be less of an obstacle for lapsed veg*ns in 2019 than in 2014.
  3. Access to veg*n food options is still limited. Lapsed vegns struggle with access issues and a lack of options (Faunalytics, 2022), signifying that there is still room for improvement in terms of plant-based food access. While plant-based alternatives are becoming more widespread, they aren’t available in all areas or all grocery stores and restaurants. This poses difficulties for vegns when eating out, for those in need of easy, ready-to-eat food, and for those in need of more plant-based ingredients to cook at home.
  4. The cost of vegn food often poses an obstacle to peoples’ ability to pursue a vegn diet. Many lapsed vegns found the cost of a vegn diet to be too high for them to maintain it long term. While we didn’t have access to participants’ income levels, education is often used as a proxy for it due to the statistical association between them. We found that the lower lapsed vegns’ education level, the more they reported facing issues related to the cost of food or experiencing financial difficulties while on their vegn diets, supporting the idea that people of lower socioeconomic status are more likely to experience these difficulties. Although some plant-based proteins are beginning to reach price parity with their animal product equivalents (GFI, 2022), there is still a ways to go, with advocates noting that crops for human consumption are neglected for subsidization compared to the animal agriculture industry (Faunalytics, 2023).
  5. Some obstacles, like social struggles and accessibility challenges, tend to co-occur, so overcoming one obstacle may improve other related issues. Many people encountered certain obstacles in tandem. For instance, social struggles tended to co-occur with accessibility challenges: People who mentioned their loved ones posed challenges to their vegn diets often had concerns about the time and effort it took to shop for, plan, and cook meals. As a result, helping vegns combat one obstacle, such as finding easy and tasty veg*n recipes for the whole family, may help combat other related issues.
  6. The older you are when you go vegn, the better your vegn experience. People who adopted vegn diets at a younger age faced more difficulties than those who adopted a vegn diet at an older age. Younger people expressed more difficulty managing their health, lack of vegn knowledge, issues related to their loved ones’ needs, and were less likely to mention having a positive experience with vegnism. People who first tried a veg*n diet at a young age but were unsuccessful may have better luck a few years later. While the reason isn’t clear from these analyses, practical skills (e.g., cooking), self-knowledge, and self-reliance gained over time could be involved.
  7. Lapsed veg*ns eat fewer animal products overall, but those who eat the least tend to be older, have financial difficulties, and to have been vegan rather than vegetarian. Our previous research (Faunalytics, 2014) showed that lapsed vegns eat fewer animal products than the general population, and in this analysis we looked at which factors predict how much they consume. Humans are complex, so our behaviors are bound to be influenced by many things. While there are likely other variables that we didn’t consider in this study that affect animal product consumption, our findings give an idea of what some of those influencing variables are: money, age, an initial commitment to a vegan diet, and maintaining a vegn-friendly attitude even after lapsing.

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