Adoption of Next-Gen Materials in the US (North Mountain Consulting Group)

Next-gen materials is an overarching category of high performance, sustainable, and animal-free materials developed for the fashion, automotive, and homegoods industries. North Mountain is partnering with Material Innovation Initiative (Napa, CA, US) to establish a consumer research program on next-gen materials used in the fashion, automotive, and homegoods industries.

In this study, we assessed indicators of future adoption of next-gen materials, determined potential market shares, and profiled US early adopters.