BSG, 2022

• Alternative proteins are better for the environment
• Alt proteins are underfunded

"The Untapped Climate Opportunity in Alternative Proteins"

https://www.bcg.com/publications/2022/combating-climate-crisis-with-alternative-protein

1. Market Growth of Alternative Proteins: By 2035, alternative proteins are expected to capture 11% of the global protein market, potentially reaching 22% with technological and regulatory support. The market value could hit $290 billion.
2. Climate Impact: A shift to alternative proteins could reduce global CO2e emissions by 0.85 gigaton by 2030, equivalent to decarbonizing 95% of the aviation sector.
3. Investment Trends: Venture capital in alternative proteins grew from $1 billion in 2019 to $5 billion in 2021. Investment in fermentation-based and animal-cell-based technologies saw significant rises of 137% and 425%, respectively.
4. Consumer Preferences: 75% of consumers cite health as the main reason for adopting alternative proteins, but taste and price remain key factors. Over 30% of consumers would switch to alternative proteins for climate benefits.
5. Economic Efficiency: Investing in alternative proteins yields the highest CO2e savings per dollar compared to other sectors. The potential impact return on capital employed (IoCE) is estimated at $221 to $354 billion per trillion dollars invested, three times higher than other high-emitting sectors.