Summarised here: Meat Shame – Bryant Research
report here: Meat-Shame-FINAL.pdf

Methods

• 1000 people representatively sampled, UK

Focus groups with meat shame resistors

• Focus group respondents frequently emphasised dietary choice and personal freedoms regarding meat consumption.
• Animal welfare was rarely discussed, and environmental and health concerns were more prominent.
• Some government influence in discouraging meat consumption was seen as palatable.

Meat Conscious Consumers, Focus Group

• Reported Animal welfare concerns primary driver of meat shame
• The diets of family and friends key barrier to reducing meat consumption
• Desire for more information surrounding and an increased availability of meat alternatives.

AI suggested related notes

These notes appear semantically similar based on Smart Connections embeddings:

• Bhattacharya, Bryant and Couture 2023 (similarity: 70.3%)
• Chewing It Over - Public Attitudes to Alternative Proteins & Meat Reduction (similarity: 69.2%)
• All Bryant Insights (similarity: 67.4%)