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Banning meat advertisements

##behaviour_change ##marketing

The Dutch city of Haarlem is planning banning meat advertisements

Evidence suggests that advertising bans can be highly effective in altering food purchases, with a recent study finding a 6% reduction in household calorie consumption associated with a sugary foods advertising restriction on the London underground[1].

References

  1. Yau, A., Berger, N., Law, C., Cornelsen, L., Greener, R., Adams, J., Boyland, E. J., Burgoine, T., de Vocht, F., Egan, M., Er, V., Lake, A. A., Lock, K., Mytton, O., Petticrew, M., Thompson, C., White, M., & Cummins, S. (2021). Changes in household food and drink purchases following restrictions on the advertisement of high fat, salt, and sugar products across the Transport for London network: A controlled interrupted time series analysis. The Lancet, 398, S15. https://doi.org/10.1016/S0140-6736(21)02558-7 ↩︎