Animal Think Tanks theory of change

Building a broad-base animal movement

Trigger events or moments of the whirlwind:

• The Tunisian fruit seller who set himself on fire, Rosa Parks.
• The movement needs to capitalise on these
• Dilemma actions: the state either responds by letting you do it or by
• Examples include open rescue: industry either allows us to get away with it or takes us to court for

Sacrifice: people see you're serious.

• mass arrests

Non violent discipline: makes a stark contrast between the non violent protesters and those who violently suppress them

Absorption: you generate energy and interest, but you need to channel that somewhere constructively.

• decentralisation is key to scaling quickly

Focus less on convincing individuals to go vegan and start a movement

We need ~3.5% of the population on board, which means getting non vegans involved.