Alt proteins in Asia

• Animal advo in Asia
• Good Growth and GFI, 2024
• Food habits in SE Asia

Mostly from GFI 2023 state of alt proteins in APAC

• 2023 survey of 6 SE Asian markets found half have never tried plant based meat but 82% were interested to try, with health being the main motivator
• APAC have to date provided about 16% of the all-time public sector funding, mostly Australia, the Singapore then South Korea, with small contributions by Japan and China, though China and Japanese PMs have publicly endorsed the
• Need to develop cultivated seafood, because 72% of fish is produced in asia and fish consumption is double
• APAC consumers: "sceptics", "rejectors" and "novices" despite not all being hot on plant based meats were keen to go for blends of regular and plant-based meat